design exercise

An insurance copilot, rebuilt for the pocket.

COMPANY
COMPANY

Navisio AI · Selection exercise

Navisio AI · Selection exercise

ROLE
ROLE

Product Designer

Product Designer

Product Designer

EXPERTISE
EXPERTISE

UX/UI · Product thinking

UX/UI · Product thinking

YEAR
YEAR

2026 (7 days)

2026 (7 days)

Project description

Project description

The brief

A take-home exercise for a Product Designer selection. Reimagine Navisio, an AI copilot for insurance professionals, as a mobile app. Not a port of the web product, but something conceived natively for the phone. Full freedom on features and fidelity. One single constraint: respect the brand palette.

The product

Navisio AI is a copilot for insurance intermediaries, brokers, agents and consultants. On the web it reads, compares and explains insurance documents: policies, general conditions, information sets, quotes and claims, with traced sources and a large product library. Its core value is giving back time.

My approach

The interesting word in the brief was natively. A phone is not a smaller monitor, it's a different moment: the broker is with a client, between appointments, on the move. So the real job wasn't shrinking the web app, it was deciding what actually matters in that moment and building around it.

Deliverables

A mobile information architecture, two written product proposals reasoning about how features should translate to mobile, a Figma component library with a custom navigation pattern, and the key flows: login, home, the AI chat (text, voice and documents), analysis and risk analysis.

The one rule: the palette.

The one rule: the palette.

The only hard constraint was the brand palette, so I treated it as the backbone of the system rather than a coat of paint at the end. Navisio's orange carries the AI: it marks the assistant, the active state, the primary action. Night blue grounds the brand surfaces. Everything else stays quiet so those two do the talking.

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#000614

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#ff8132

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#4caf50

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Type system built on IBM Plex (Sans for UI, Serif for brand moments), with a full scale from H1 to Caption. The visual identity stays unmistakably Navisio while the interaction logic is rebuilt for touch.

Type system built on IBM Plex (Sans for UI, Serif for brand moments), with a full scale from H1 to Caption. The visual identity stays unmistakably Navisio while the interaction logic is rebuilt for touch.

Process

Process

I worked the way the product itself demands: reasoning first, screens second. From mapping what a dense web tool actually does, to deciding what survives on a phone, to writing the product logic down before drawing it, to building a component system rather than a stack of screens.

01 - audit
Reading a dense desktop tool

Navisio's web app is wide and deep: chat, document comparison, risk analysis, libraries, analytics, each built for a desk with room to spread tables across the screen. I mapped what the product does and, more importantly, when an intermediary would reach for each thing. Most heavy comparison work belongs at a desk. The quick question, the on-site check, the "what does this clause mean" belongs on the phone.

Navisio's web app is wide and deep: chat, document comparison, risk analysis, libraries, analytics, each built for a desk with room to spread tables across the screen. I mapped what the product does and, more importantly, when an intermediary would reach for each thing. Most heavy comparison work belongs at a desk. The quick question, the on-site check, the "what does this clause mean" belongs on the phone.

Product audit

Jobs in context

Desktop vs mobile

02 - architecture
From a wide web app to five thumb-sized sections

I compressed the web product into a five-section architecture: Home, Analysis, Chat, Risks, Account. The cut was deliberate. Home is a glanceable dashboard, Analysis and Risks keep the structured workflows for when they're needed, and the AI Chat sits at the centre, because conversation is the most natural way to interrogate a document with one hand.

I compressed the web product into a five-section architecture: Home, Analysis, Chat, Risks, Account. The cut was deliberate. Home is a glanceable dashboard, Analysis and Risks keep the structured workflows for when they're needed, and the AI Chat sits at the centre, because conversation is the most natural way to interrogate a document with one hand.

Information architecture

Prioritisation

Mobile IA

03 - product reasoning
Writing the logic before drawing it

Two features didn't have an obvious mobile answer, so before designing I wrote them up as product proposals: context, problem, solution, permissions, UX considerations, limits, expected benefits. This is where the real design happened. Deciding that complex tabular comparisons should not be forced onto a small screen is a product call, not a layout one.

Two features didn't have an obvious mobile answer, so before designing I wrote them up as product proposals: context, problem, solution, permissions, UX considerations, limits, expected benefits. This is where the real design happened. Deciding that complex tabular comparisons should not be forced onto a small screen is a product call, not a layout one.

Product proposals

Edge cases

Trade-offs

04 - system & ui
A component library, not a pile of screens

I built the interface from reusable components: buttons with their states, navigation bar with a variant per active tab, bottom sheets, dropdowns, the chat input, list items. The exercise was partly about how I build in Figma, so the system is meant to be read as a system, with named variants and consistent tokens drawn straight from the palette.

I built the interface from reusable components: buttons with their states, navigation bar with a variant per active tab, bottom sheets, dropdowns, the chat input, list items. The exercise was partly about how I build in Figma, so the system is meant to be read as a system, with named variants and consistent tokens drawn straight from the palette.

Figma components

Variants

Design tokens

The decision that shaped everything.

The decision that shaped everything.

If the AI is the product, it should be the easiest thing to reach. So the assistant lives at the physical centre of the navigation, a floating orb sitting in the middle of the tab bar, always under the thumb. The four sections sit around it; the AI is one tap from anywhere. On a phone this is the difference between a tool you open and a tool you talk to.

Navigation

Four tabs, one AI at the centre

Four tabs, one AI at the centre

Home, Analysis, Risks and Account anchor the corners; the central orb opens the assistant. Each tab has a fully designed active state in brand orange, and the orb has its own pressed state. It reads instantly as "the AI is the heart of this app", which is exactly what Navisio is.

Home, Analysis, Risks and Account anchor the corners; the central orb opens the assistant. Each tab has a fully designed active state in brand orange, and the orb has its own pressed state. It reads instantly as "the AI is the heart of this app", which is exactly what Navisio is.

Native-mobile rationale.

A desktop puts the assistant in a sidebar among equals. A phone has one reachable zone, the bottom centre, and that's where the product's core value belongs.

Two product proposals, written before a single screen.

Two product proposals, written before a single screen.

The strongest part of this exercise isn't the UI, it's the reasoning behind it. For the two features with no obvious mobile translation, I wrote structured proposals so the design decisions were argued, not assumed. Both follow the same spine: context, problem, solution, access, UX, limits, benefits.

The strongest part of this exercise isn't the UI, it's the reasoning behind it. For the two features with no obvious mobile translation, I wrote structured proposals so the design decisions were argued, not assumed. Both follow the same spine: context, problem, solution, access, UX, limits, benefits.

Proposal 01 • Analytics & Compare

From team averages to a personal benchmark

From team averages to a personal benchmark

The web Analytics view shows aggregated team data. Useful for an overview, but it hides individual performance behind an average. I proposed a dedicated Compare feature: pick two or three team members, generate a custom averaged view, and benchmark against specific peers instead of the whole team. Crucially, it's governed by role-based access, so company admins control who can be compared and what's visible. I kept Compare separate from the main Analytics view to reduce cognitive load on a small screen.

Why it matters

It shows I design with permissions, roles and organisational structure in mind, not just the happy path of a single user.

Proposal 02 • AI Chat for Comparative Analysis

Comparison as a conversation, not a table

Comparison as a conversation, not a table

On the web, comparison lives in structured Analysis and Recommendation sections, rigid for someone who'd rather just ask. I proposed extending the AI Chat to handle comparisons: upload the documents, ask in plain language, get structured output that mirrors the existing Analysis logic so results stay consistent and trustworthy. The key constraint, written explicitly: avoid forcing complex tabular comparisons onto mobile, keep the chat as an alternative entry point rather than a replacement, and keep Excel export for the detailed desk work. Clear limits on file count and size, with immediate feedback when they're exceeded.

Why it matters

It's the clearest example of native-mobile thinking: same capability, re-expressed in the interaction model the device is actually good at, without breaking consistency with the existing product.

The flows, end to end.

The flows, end to end.

With the architecture and the reasoning settled, I designed the core journeys. Each one is built around how an intermediary actually uses a phone: fast, one-handed, often while doing something else.

With the architecture and the reasoning settled, I designed the core journeys. Each one is built around how an intermediary actually uses a phone: fast, one-handed, often while doing something else.

01 • Login

A confident first screen

A confident first screen

A dark, brand-led welcome ("the AI assistant for insurance professionals"), then sign-in by email or phone, social login and passkey. Small touches matter: the Continue button sits disabled in grey until the field is valid, then turns brand orange. State communicated through colour, the way the rest of the app works.

02 • Home

A dashboard you read in seconds

A dashboard you read in seconds

A mini-dashboard with the numbers that justify the product, premiums analysed, operating costs saved, hours saved, switchable across weekly, monthly, quarterly and yearly. Below it, recent chat history for one-tap resume, and the new Compare entry point. It answers "is this saving me time?" before anything else.

03 • Chat - text

Ask, get an answer with its sources

Ask, get an answer with its sources

The assistant opens on a friendly empty state ("What can I do for you?") with a new chat or example questions to start from. Answers come back in branded cards, with the source documents attached and an export to PDF or Word through a bottom sheet. History keeps past conversations one tap away.

04 • Chat - voice & documents

The most native feature of all

The most native feature of all

A full voice mode: tap to speak, watch the audio visualiser respond, see the spoken phrase transcribed back. Asking a coverage question out loud, in the car or in front of a client, is something the desktop simply can't offer. Documents can be attached from Browse or Recents and analysed in place, so the phone becomes a capture point, not just a viewer.

05 • Analysis

Structured workflows, kept where they belong

Structured workflows, kept where they belong

The Analysis hub keeps the document workflows intact, policy and information sets, information sets, quotes, as clear entry cards. Structure stays for the work that needs it; the chat is the shortcut for everything else. Both coexist instead of competing.

06 • Risks

A questionnaire that sets expectations

A questionnaire that sets expectations

Business Risk Analysis presents its eight areas up front (from company information to cybersecurity), shows an honest estimated time, and flags what's needed before starting. Setting expectations before a long task is its own form of respect for the user's time, the same principle that drives the whole app.

Reflection

Reflection

Native, not a port

The brief's real test was the word "natively". The answer was structural: an AI-centred navigation and a voice mode that only make sense on a phone, not a desktop layout squeezed smaller.

Reasoning made visible

The two written proposals show the decisions before the pixels. Choosing not to put tabular comparisons on mobile is the kind of call that defines a product designer, not a screen decorator.

A system, built to scale

Components, variants and tokens drawn from the palette mean the app could grow without drifting. The exercise asked how I build in Figma; the library is the answer.

Native, not a port

The brief's real test was the word "natively". The answer was structural: an AI-centred navigation and a voice mode that only make sense on a phone, not a desktop layout squeezed smaller.

A system, built to scale

Components, variants and tokens drawn from the palette mean the app could grow without drifting. The exercise asked how I build in Figma; the library is the answer.

Reasoning made visible

The two written proposals show the decisions before the pixels. Choosing not to put tabular comparisons on mobile is the kind of call that defines a product designer, not a screen decorator.

What I'd validate before building
Pressure-test the voice mode with real jargon.

Insurance language is dense and regional. I'd check transcription and intent accuracy on actual clauses and dialects before trusting voice as a primary input.

Confirm the AI-centred navigation with real intermediaries.

Putting the assistant at the centre is my central bet. I'd watch brokers use it on-site to confirm the orb reads as "the AI", not as an unlabelled mystery button.

Define the desktop handoff.

The phone is for the quick and the on-the-move; the desk is for deep comparison. The next step is designing how a conversation started on mobile continues seamlessly on the web.

Next project

Next project

Blend+ - Mobile App

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