AVAILABLE FOR WORKING

Hello!

I'm Francesco Panetta,

a UX/UI & Product designer.

I specialize in UX/UI, Testing and Product design

I specialize in UX/UI, Testing and Product design

Again me :)

Yep, that's me

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Hey! That’s me.

Hey! That’s me.

My name is Francesco Panetta and I’m a UX/UI Designer with a background in Web development. Born in 1996 in Turin, I’m a passionate UX/UI Designer. My journey into the world of design started in 2017 at ITS-ICT Piemonte, where I specialized in Interaction and Visual Design (EQF Level 5 Diploma).

With over 5 years of experience in the UX/UI field, I combine creativity, functionality, and user-centered thinking to craft meaningful digital experiences.

Outside of work, I’m a gamer and self-proclaimed nerd with a strong passion for animation,especially Japanese anime,which often fuels my creativity.
I’m also a sports enthusiast, with a keen interest in football, Formula 1, and MotoGP.

Framer70%
Figma95%
Photoshop85%
Illustration85%

My skills

My skills

My skills

Where design meets ideas, real results follow.

Product & UX Design

UI & Design Systems

Brand & Web

(01)

Product & UX Design

From research to launch, I design digital products that solve real user needs. I work on user flows, wireframes, prototypes and usability testing turning complex requirements into interfaces that feel obvious to use.

User research & flows

Interviews, journey maps and user flows that turn assumptions into evidence.

Wireframing & prototyping

Low to high-fidelity prototypes ready for stakeholder reviews and dev handoff.

Usability testing

Moderated sessions and iteration cycles to validate decisions before they ship.

Product & UX Design

UI & Design Systems

Brand & Web

(01)

Product & UX Design

From research to launch, I design digital products that solve real user needs. I work on user flows, wireframes, prototypes and usability testing turning complex requirements into interfaces that feel obvious to use.

User research & flows

Interviews, journey maps and user flows that turn assumptions into evidence.

Wireframing & prototyping

Low to high-fidelity prototypes ready for stakeholder reviews and dev handoff.

Usability testing

Moderated sessions and iteration cycles to validate decisions before they ship.

Product & UX Design

UI & Design Systems

Brand & Web

(01)

Product & UX Design

From research to launch, I design digital products that solve real user needs. I work on user flows, wireframes, prototypes and usability testing turning complex requirements into interfaces that feel obvious to use.

User research & flows

Interviews, journey maps and user flows that turn assumptions into evidence.

Wireframing & prototyping

Low to high-fidelity prototypes ready for stakeholder reviews and dev handoff.

Usability testing

Moderated sessions and iteration cycles to validate decisions before they ship.

My selected works

My selected works

My selected works

With my keen eye for detail and sharp critical thinking skills, I specialize in crafting captivating websites, products, and experiences.

UX/UI Design

Product Design

Blend+ - Mobile App

A complete mobile redesign for a fleet management platform used across construction and agri-tech sites. Built around real field operations, validated with clients in three countries.

UX/UI Design

Product Design

Blend+ - Mobile App

A complete mobile redesign for a fleet management platform used across construction and agri-tech sites. Built around real field operations, validated with clients in three countries.

UX/UI Design

ENTERPRISE SAAS

Gazelle

A connected vehicle telematics platform used across rental, insurance and logistics. Five years of feature design inside a multitenant B2B SaaS at enterprise scale.

UX/UI Design

ENTERPRISE SAAS

Gazelle

A connected vehicle telematics platform used across rental, insurance and logistics. Five years of feature design inside a multitenant B2B SaaS at enterprise scale.

DESIGN SYSTEM

The systems behind five years of products.

A multi-file design system built over five years to serve mobile, web, and connected products. Foundations, components, and architecture that kept multiple product teams aligned.

DESIGN SYSTEM

The systems behind five years of products.

A multi-file design system built over five years to serve mobile, web, and connected products. Foundations, components, and architecture that kept multiple product teams aligned.

UX/UI Design

Product Design

Other work at Tierra

A collection of interfaces designed over five years: internal tools, AI experiments, and product explorations across very different domains, from analytics to fleet management.

UX/UI Design

Product Design

Other work at Tierra

A collection of interfaces designed over five years: internal tools, AI experiments, and product explorations across very different domains, from analytics to fleet management.

UX/UI Design

Product Design

Blend+ - Mobile App

A complete mobile redesign for a fleet management platform used across construction and agri-tech sites. Built around real field operations, validated with clients in three countries.

UX/UI Design

ENTERPRISE SAAS

Gazelle

A connected vehicle telematics platform used across rental, insurance and logistics. Five years of feature design inside a multitenant B2B SaaS at enterprise scale.

DESIGN SYSTEM

The systems behind five years of products.

A multi-file design system built over five years to serve mobile, web, and connected products. Foundations, components, and architecture that kept multiple product teams aligned.

UX/UI Design

Product Design

Other work at Tierra

A collection of interfaces designed over five years: internal tools, AI experiments, and product explorations across very different domains, from analytics to fleet management.

Are you ready to see more?

I had the pleasure of working with Francesco for six years, during which he played a key role as a UX/UI Designer on our team. Francesco consistently demonstrated a strong balance of creativity, methodology, and attention to detail. He brought significant value to the digital projects he contributed to by delivering intuitive, elegant solutions always designed with the end user in mind, while also actively promoting a human-centered design culture. Beyond his technical and design skills (wireframing, prototyping, design systems, etc.), what truly sets him apart is his collaborative mindset and his ability to listen and translate the needs of both the team and stakeholders into effective, accessible, and scalable interfaces. He is a reliable professional, always up to date with industry trends and equipped with a strategic design vision.

Patrizia Guglielmetto

UX/UI Manager - Tierra S.p.A

My workflow

My workflow

My workflow

A well-structured process leads to better results. My workflow ensures that every project moves smoothly from concept to completion.

01.

Discovery & Strategy

Every project starts with listening. I dive deep into your business goals and user needs through research and interviews, defining a clear roadmap to build a solid, purpose-driven foundation.

01.

Discovery & Strategy

Every project starts with listening. I dive deep into your business goals and user needs through research and interviews, defining a clear roadmap to build a solid, purpose-driven foundation.

02.

UX & Wireframing

Bringing order to ideas. I organize information architecture and map out user flows through structural wireframes, validating the overall experience before moving into visual definition.

02.

UX & Wireframing

Bringing order to ideas. I organize information architecture and map out user flows through structural wireframes, validating the overall experience before moving into visual definition.

03.

Visual & UI Design

Turning strategy into emotion. By crafting every visual detail, from typography to color systems, I create intuitive, cohesive interfaces that reflect your brand identity and boost engagement.

03.

Visual & UI Design

Turning strategy into emotion. By crafting every visual detail, from typography to color systems, I create intuitive, cohesive interfaces that reflect your brand identity and boost engagement.

04.

Prototyping & Testing

Bringing the design to life. I develop interactive prototypes in Framer to test real-world functionality, gather feedback, and iterate until the product is seamless and ready for launch.

04.

Prototyping & Testing

Bringing the design to life. I develop interactive prototypes in Framer to test real-world functionality, gather feedback, and iterate until the product is seamless and ready for launch.

I bridge the gap between user needs and business goals. By combining strategic research with high-fidelity design, I transform complex ideas into functional, pixel-perfect digital products.

Roles that shaped me.

Roles that shaped me.

Roles that shaped me.

From dev intern to product designer, every step taught me something

January 2020 - July 2025

UX/UI Designer - Tierra S.p.A

Turin, Italy

Designed UX/UI for web and mobile applications in construction, agriculture, and automotive products, aligning user flows with business and technical constraints

Built and maintained a scalable design system, improving UI consistency and reducing rework during development.

Produced wireframes and interactive prototypes in Figma and InVision to validate concepts before implementation

Collaborated with product and development teams in Jira-based Agile workflows to support timely delivery.

Febraury 2019 - June 2019

Web Designer - V-A Studio

Lisbon, Portugal

Designed website experiences with a focus on information architecture and user flows to improve usability and navigation clarity

Created interactive prototypes in InVision to communicate design intent and accelerate stakeholder feedback.

Supported frontend implementation with HTML, CSS, and JavaScript to improve design-to-development handoff.

Febraury 2019 - June 2019

Web Designer - V-A Studio

Lisbon, Portugal

Designed website experiences with a focus on information architecture and user flows to improve usability and navigation clarity

Created interactive prototypes in InVision to communicate design intent and accelerate stakeholder feedback.

Supported frontend implementation with HTML, CSS, and JavaScript to improve design-to-development handoff.

January 2016 - September 2016

Developer and Logistic

Turin, Italy

Developed a product catalog using Java and MySQL, combining technical execution with business process support

Managed order workflows, quotations, and customer/supplier coordination, improving operational continuity.

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